Kevin Cantrell Salt Lake City, Utah

Kevin Cantrell is an art director, designer and lettering artist. He recently opened his own studio in Salt Lake City, Utah, which specializes in comprehensive brand identity, brand strategy, custom lettering, packaging and interactive applications. He has lived in Germany, South Africa, Brazil, New York and now Salt Lake City, Utah. This diverse upbringing has helped him understand brand ethnographic influences. When crafting a brand, Kevin focuses on core principles, with an emphasis on typography, to strategically and elegantly communicate a story that resonates with the audience cross-culturally.

Kevin earned a BFA in Graphic Design from Brigham Young University in 2008. He has worked with clients such as M&RL, Neenah Paper, Fetcham Park (UK), Harvard University, Princeton University, Phillips Exeter Academy and Cottonhouse Hotel (Barcelona). His work has been recognized by Communication Arts Design and Typography Annuals, Graphis, Type Directors Club, Print Regional Design Annual, the One Show. Kevin was recently named one of Print Magazine’s 20 under 30 New Visual Artists 2014 and ADC Young Gun 12.

Nike Home Run Bat: Nike commissioned Kevin Cantrell to design the Perfect Game, All American Classic, Home Run King Bat Trophy. Inspired by old world typography that imbues the spirit of baseball, an illustrative, typographic treatment was created that envelopes the entire circumference of the bat. The production was accomplished using a state-of-the-art, proprietary technique by Big Secret. They engineered the artwork to be laser-etched around the bat’s circumference in a seamless finish. The piece was selected for the Type Directors Club Annual and received a judge's choice award. Co-designed in collab with Juan Carlos Pagan. (Client: Nike, 2015)