Kevin Cantrell Salt Lake City, Utah

Kevin Cantrell is an art director, designer and lettering artist. He recently opened his own studio in Salt Lake City, Utah, which specializes in comprehensive brand identity, brand strategy, custom lettering, packaging and interactive applications. He has lived in Germany, South Africa, Brazil, New York and now Salt Lake City, Utah. This diverse upbringing has helped him understand brand ethnographic influences. When crafting a brand, Kevin focuses on core principles, with an emphasis on typography, to strategically and elegantly communicate a story that resonates with the audience cross-culturally.

Kevin earned a BFA in Graphic Design from Brigham Young University in 2008. He has worked with clients such as M&RL, Neenah Paper, Fetcham Park (UK), Harvard University, Princeton University, Phillips Exeter Academy and Cottonhouse Hotel (Barcelona). His work has been recognized by Communication Arts Design and Typography Annuals, Graphis, Type Directors Club, Print Regional Design Annual, the One Show. Kevin was recently named one of Print Magazine’s 20 under 30 New Visual Artists 2014 and ADC Young Gun 12.

Bacardi Havana Club: The Decadence, the glamour, the dazzle: meet Havana Club’s premium rum. BBDO commissioned Kevin Cantrell to produce an opulent campaign with custom lettering & ornamentation as regal as the product itself. Kevin created a toolbox of opulent and versatile ornamentation components for an ongoing campaign across media, as well as one-off ads so rich in detail as to be impossible to replicate. Intricate, hyper-real illustration created by Black Madre.(Producer: Ilona Siller) (Agency: BBDO New York, Client: Bacardi, 2016)