Kevin Cantrell Salt Lake City, Utah

Kevin Cantrell is an art director, designer and lettering artist. He recently opened his own studio in Salt Lake City, Utah, which specializes in comprehensive brand identity, brand strategy, custom lettering, packaging and interactive applications. He has lived in Germany, South Africa, Brazil, New York and now Salt Lake City, Utah. This diverse upbringing has helped him understand brand ethnographic influences. When crafting a brand, Kevin focuses on core principles, with an emphasis on typography, to strategically and elegantly communicate a story that resonates with the audience cross-culturally.

Kevin earned a BFA in Graphic Design from Brigham Young University in 2008. He has worked with clients such as M&RL, Neenah Paper, Fetcham Park (UK), Harvard University, Princeton University, Phillips Exeter Academy and Cottonhouse Hotel (Barcelona). His work has been recognized by Communication Arts Design and Typography Annuals, Graphis, Type Directors Club, Print Regional Design Annual, the One Show. Kevin was recently named one of Print Magazine’s 20 under 30 New Visual Artists 2014 and ADC Young Gun 12.

The Fitzroy: A one-of-a-kind collaboration by celebrated design team Roman and Williams and JDS Development Group, the Fitzroy brings back character and beauty through the historical roots of New York architecture. The building features a green terracotta façade and large copper-framed windows. Kevin Cantrell named the building (based on the lost Fitzroy Road that ran through Chelsea in the late 19th Century), created a dynamic and contemporary brand identity system across multiple brand touchpoints including stationery, brochure, sales promotional package, floorpans, website (visit here), billboards, signage, photography art direction, and a proprietary font, Fitzroy Display, all as signature as the building itself. (Client: JDS Development, 2015)