Kevin Cantrell is an art director, designer and lettering artist. He recently opened his own studio in Salt Lake City, Utah, which specializes in comprehensive brand identity, brand strategy, custom lettering, packaging and interactive applications. He has lived in Germany, South Africa, Brazil, New York and now Salt Lake City, Utah. This diverse upbringing has helped him understand brand ethnographic influences. When crafting a brand, Kevin focuses on core principles, with an emphasis on typography, to strategically and elegantly communicate a story that resonates with the audience cross-culturally.
Kevin earned a BFA in Graphic Design from Brigham Young University in 2008. He has worked with clients such as M&RL, Neenah Paper, Fetcham Park (UK), Harvard University, Princeton University, Phillips Exeter Academy and Cottonhouse Hotel (Barcelona). His work has been recognized by Communication Arts Design and Typography Annuals, Graphis, Type Directors Club, Print Regional Design Annual, the One Show. Kevin was recently named one of Print Magazine’s 20 under 30 New Visual Artists 2014 and ADC Young Gun 12.
Águas: Inspired by map insurance lettering, the poster is printed in 6 foils on various colors of plike - each interpreting the concept of water. Art Direction, Design & Lettering by Kevin Cantrell. (Client: Gruppo Cordenons Paper, 2014)