Hydro74 is an Orlando, FL based designer, otherwise known as Joshua M. Smith. His career is focused on pushing the boundaries of what is relevant to the market, extracting elements and trends and offering them up in his personal and client work. His only goal is to be the best in what he does and to own it with a high sense of pride the craft.

Hydro's portfolio is packed full of unique type treatments and illustrations for clients such as Nike, Adidas, Lucas Films, Microsoft, 20th Century Fox, Harley-Davidson, Hasbro, EA Sports, Levi’s, and the list goes on. His work has been recognized in numerous design/illustration publications including Computer Arts, iDN, Digit, Royal Flush, Hi-Fructose and Juxtapoz. Besides his impressive array of vector illustrations, another aspect of his hustle and dedication is showcased in Joshua’s experiments with creating dramatic (in his words, "bad-ass") fonts that communicate from a bold new perspective.

Miller High Life: Hydro74 was honored by the epic opportunity to work with Miller High Life, alongside Harley Davidison, on a unique artist series of High Life. (Agency: Leo Burnett, Client: Miller High Life, 2014)