Craig Minchington Bristol, United Kingdom

The studio of Craig Minchington specializes in 3D, CGI, digital illustration, and the creation of rendered worlds blurring the lines between reality and Cinema4D. Craig is a UK based freelance creative with over 10 years of multi-faceted 3D model muscle, and has worked with many of the world’s biggest brands across a wide range of media: Nike, Lego, Asics, Maxwell House, Coca-Cola, Redbull, BBC & Radio 1.

Craig is also fond of his abilities as a mean central midfielder and still has his fingers crossed on that Liverpool career.

Maxwell House: Craig teamed up with the great crew at Shotopop and were tasked by Wieden+Kennedy Creative to handle the Maxwell House’s very first major brand campaign in the Chinese market. This campaign is aimed to express a fresh repositioning statement that “Good Coffee Can Actually Be Simple”. (Agency: Wieden+Kennedy, Client: Maxwell House, 2016)